Santos Tour Down Under Bike Village 2015
Keito Events worked alongside Santos to project manage their sponsor activation located in the Victoria Square Bike Expo. Our goal was to create a memorable experience for the event community through strong links to cycling and engaging their senses!
The marquee fit out included an interactive photo wall with interesting summer and cycling props, a timeline wall covering 60 years of cycling history across the Tour De France and Tour Down Under showcasing a range of bikes from different decades, tribute walls for Cadel Evans and Mike Turtur detailing their achievements, and interesting trivial facts about cycling and energy.
The marquee also offered a colouring in opportunity for children which was very popular. They could colour their own Santos TDU Jersey and pin in on the wall for the day. The Santos Tour Down Under was another grand event for Adelaide, and with the new layout of the Victoria Square Bike Expo and Tour Village, the event spaces were constantly buzzing!